Marketing · Media · Digital · E-commerce · AI
The 20% that makes the difference.
Strategy, advisory and interim management for marketing, communication, media, digital and e-commerce. Alongside CEOs and business owners.
The Pareto principle, applied to marketing: fewer activities, more impact.
They’ve worked with me
Where we start
What’s your situation?
Areas of expertise
Four areas, one strategic lead
Strategy and brand
Positioning, governance and integrated plans to grow brand value.
Media and investment
Every media euro allocated where it drives business results, across markets.
Digital and e-commerce
From roadmap to sales: D2C, marketplaces, CRM and performance with clear KPIs.
AI & GEO
Getting found when AI is the one answering, and using AI where it saves time and budget.
The Pareto method
From diagnosis to results, in four phases
1
Pareto Audit
Goals, market, budget, vendors: where value is being lost.
2
Strategy & KPI
Priorities, roadmap, budget and KPIs agreed with management.
3
Kick-off
The right team: yours, my network’s, or both, with one lead.
4
Control
Management reporting and continuous optimisation.
Selected work
What this looks like in practice
EuroitaliaLeading fragrance group
Context
International brand licences and proprietary brands, with campaigns across markets and many partners involved.
What I did
Fractional global lead for media and communication: TV, digital, retail media and influencer strategies for Europe, the US and LATAM, agency governance.
What changed
One lead across brands and markets, optimised production costs and processes, faster decisions for management.
DedarItalian textile maison with global distribution
Context
A global brand that wanted to read digital through business numbers.
What I did
External Head of Digital Marketing: global media budget realigned to business KPIs, SEO and GEO.
What changed
Investment aligned with goals and clear reporting to the CEO and owners.
Salone del Mobile.MilanoLeading design platform and the industry’s benchmark event
Context
A world-class event that wants to live all year round.
What I did
Advisory to the Marketing Director on brand growth, relevance in the design community and ticketing.
What changed
The Salone repositioned as a year-round platform, with a shared strategy on brand and revenue.
Executive educationMultinationals in energy, tech, luxury and beauty
Context
Directors and senior directors leading digital transformation.
What I did
Programmes on digital leadership, AI and executive branding.
What changed
Managers more confident in reading digital and leading teams and partners.
Who’s behind Pareto
Matteo Guerrini, a manager working alongside management
15+ years across communication, media strategy and e-commerce: Head of Digital at Moschino, Global Digital at Disaronno Group, co-founder of Ubique Fashion. Since 2019 alongside CEOs and business owners, and lecturer in Digital Marketing & E-commerce at LUM.
A manager’s perspective, from strategy to execution, always on the investor’s side.
15+
years of experience
5
EUROPE, MENA, US, ASIA, LATAM
C-level
direct counterparts
Insight
Start here
Let’s find the 20% that matters, together.
Let’s discuss your goals and priorities: I reply personally.