AI & GEO · Generative Engine Optimization

Getting found when AI is the one answering.

More and more people ask ChatGPT, Claude, Gemini, Perplexity or Google’s AI Overviews which product to choose. If your brand doesn’t appear in those answers, for that customer it doesn’t exist.

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A typical question

“What are the best Italian upholstery fabrics for a luxury hotel?”

The answer names three or four brands. The sources the AI draws on decide who’s in and who’s out.

GEO works on those sources.

SEO & GEO

GEO doesn’t replace SEO: it completes it

SEO

  • Goal: appear in Google’s results
  • Measured by: rankings, clicks, traffic
  • Levers: content, technical structure, links
  • The customer chooses among ten links

GEO

  • Goal: be cited in AI answers
  • Measured by: presence, frequency and tone of citations
  • Levers: source authority, clear and verifiable content, consistent brand information
  • The customer gets a ready-made answer

GEO & AI Ads

Inside the answer and next to it

Beyond the visibility you don’t pay for, AI opens a new media space: ads in ChatGPT and AI app conversations, shown when the user expresses a need. Kept separate from the answer and labelled as sponsored.

What I handle

  • Whether and how to test them, with clear goals
  • Choice of platforms and partners
  • Briefs, formats and agency governance
  • KPIs and measurement alongside other media investment

What I do

Leading AI in marketing, alongside management

AI and GEO strategy

What AI means for your brand and market: goals, risks, opportunities and an SEO, GEO and AI Ads plan integrated with the rest of marketing.

Priorities, budget and KPIs

Where to invest first, how much, and how to measure it: clear indicators for management, alongside media and digital.

Steering teams and partners

Selecting, briefing and coordinating in-house teams, agencies and specialists: content, PR, technology and AI visibility analysis.

AI in processes and training

Where AI saves time and budget in marketing, with clear rules on quality and brand, plus executive programmes for management.

How we work

From the first snapshot to ongoing governance

1

Goals

What you want from AI and which customer questions you need to show up for, by market and language.

2

Snapshot

With specialised partners and tools: where you’re cited, from which sources, versus competitors.

3

Plan and priorities

The few actions that move visibility, with budget, owners and timing.

4

Governance

Steering teams and partners, KPIs and regular reporting to management.

FAQ

Before we start

Is it needed if my site already ranks well on Google?

Yes. Good SEO is the foundation, but AI engines choose sources by their own criteria: authority, clarity and consistency of brand information, including outside your site. We work on both with a single plan.

Which AI engines do we cover?

The ones your customers use, usually ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews, in the languages and markets that matter to you.

How long before we see results?

The initial snapshot comes quickly. The effect of actions depends on how often AI engines refresh their sources, which is why governance includes regular checks.

Do AI Ads replace GEO?

No, they complement it. GEO works on the visibility you don’t pay for, inside the answer; AI Ads are paid placements next to the answer. We plan them together, with separate budgets and KPIs.

Who does the work?

I set strategy and priorities and coordinate your team or partners from my network: content, PR, development. One lead, as with the other services.

Read the article: five things to do now →

Find out how AI talks about your brand.

Let’s discuss your goals and priorities: I reply personally.

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