Services and engagement models

One lead for marketing, media, digital and AI.

I define the strategy, bring in only the skills you need and am accountable for the results. You choose how involved I am.

Areas of expertise

What I do, in detail

01

Marketing and brand strategy

For companies that need to position, launch or relaunch a brand or product.

  • Marketing and brand strategy
  • Positioning and brand governance
  • Integrated ATL/BTL communication
  • Brand and product launches and relaunches

What you get

Clear positioning and an integrated plan with priorities and KPIs.

02

Media and investment

For companies investing in media across markets that want to know what really pays off.

  • Multi-market media strategy
  • Budget allocation and optimisation
  • Media plan audits and agency governance
  • Retail media, influencers and AI Ads

What you get

Budget allocated to the channels that drive sales and margins.

03

Digital and e-commerce

For brands whose digital has grown in layers, with no one steering it.

  • Digital assessment and roadmap
  • D2C e-commerce and marketplaces
  • Performance, SEO, CRM and automation
  • KPIs and management reporting

What you get

A shared roadmap and reporting that helps you decide.

04

AI & GEO

For brands that want to appear in AI answers and use AI in their processes.

  • GEO and AI Ads strategy for the brand
  • Priorities, budget and KPIs
  • Steering specialised teams and partners
  • AI in processes and executive training

What you get

Clear priorities and one lead across AI and GEO teams and partners.

AI & GEO page →

Engagement models

Three ways to work together

Advisory

For leaders who want an ongoing senior sounding board.

Format

Monthly retainer

  • Regular sessions with CEOs and business owners
  • Review of plans, budgets and agency proposals
  • Support on key decisions

Plug & play

The right team for every project

I bring in only the skills you need: from your team, from my partner network, or a mix, always with a single control room.

The method stays the same: Pareto Audit → Strategy & KPI → Kick-off → Control.

Client’s in-house teamCreative and production agenciesPR and influencersMedia agenciesSEO · CRM · e-com specialistsTechnology partners

Let’s find the 20% that matters, together.

Let’s discuss your goals and priorities: I reply personally.

Let’s talk